Real Madrid manager Carlo Ancelotti has been named as global brand ambassador for Swiss luxury watch brand Cecil Purnell.

As part of the collaboration, Ancelotti is to design a range of limited edition pieces each year, and his image will be used across all of the brand's platforms and promotional materials. Jonathan Purnell, who founded Cecil Purnell in his grandfather's name, commented 'Carlo is a true gentleman who shares a passion and respect for his craft. He is the best in his field and his fortitude as well as integrity will be welcomed by the brand. This promises to be an exciting partnership'.